Tips for creating effective trade show exhibit graphics for your business: Pinnacle Displays

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Tips for Effective Trade Show Exhibit Graphics

Studies repeatedly find that a tradeshow display booth typically has about 3 seconds to catch the attention and communicate to a potential customer passing by it at a trade show. Further, most potential customers are not mind-readers. They only know what they see, and only if they notice it and understand it. Finally, your trade show display will probably be one of tens if not hundreds of displays that your potential customers walk by at the show. The key to stopping these potential customers is to have EFFECTIVE graphics. With the above in mind, we suggest the following 5 "rules of thumb":

1. Catch your customer's ATTENTION. A great image or a bold statement will do this.

2. Tell Them WHO You Are and WHAT Your Business Does.

3. Give Them THREE ADVANTAGES That DISTINGUISH You From Your Competitors.

4. Keep It SIMPLE.

5. DETAILS:
• A picture is worth a thousand words. If you don't have any, consider using stock photography.
• Make your business name stand out - if you don't have a company logo, consider getting one.
• If you have a website (and you should), mention it somewhere in your design.
• Think different... consider using a funky font (as long as it is readable!)

6. Use a PINNACLE DISPLAY

sample Signature^® trade show display designs (# 1 - 50)

more sample Signature^® trade show display designs (#51-70)

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